Georgia Aquarium Mobile App Redesign & My Visit Itinerary

We began by analyzing competitor apps in the ticketing and e-commerce space, focusing heavily on personalization and scheduling best practices.

The Complexity of User States

Since we had recently redesigned the web ticketing flow, we needed a seamless handoff to the app. I identified that users wouldn't just fit into one box.

• I mapped out 14 distinct user scenarios (e.g., Non-purchaser, Member, Aqua Pass holder, Combo-ticket holder, etc.).

• I created unique wireframes for all 14 home page layouts to ensure the interface prioritized exactly what that specific user needed.

• Smart Logic: We designed rules to prevent redundancy—for example, not upselling a membership to a current member.

The launch was met with positive feedback from both the client partnership and guests. The new architecture successfully allowed guests to manage their entire experience—from parking to animal encounters—in one central hub.

This project challenged me to think deeply about edge cases and logic-driven design, resulting in a robust system that simplifies a complex physical visit.